NOGAR

Explore

In-depth knowledge of consumers by exploring their needs, behaviors and opportunities.

Develop

Bringing innovation and testing new products and services.

Deliver

Guiding communication choices to create effective strategies of marketing.

ABOUT US

We offer market research experience combined with market intelligence.

Whether your need is small or large, we have the right solution for you.

We are a marketing Intelligence company founded in 2009 that uses information in different ways. We always look for creative ways to combine primary and secondary information to provide strategic insights to our customers.

We like to be innovative in order to surprise our customers. We always look for breakthrough solutions, helping our customers in various ways by living and breathing their market and business.

SPECIALIZED IN MARKETING INTELLIGENCE

We are focused in the intelligence area, with great understanding of the key issues that our clients face in launching new products, distribution, on pricing and competition monitoring. We combine the best qualitative and quantitative methodologies to offer the best strategic information tool for our customers.

WHY CHOOOSE US

We are curious and creative

Curiosity is part of our profile. When planning projects, we always use a little bit more creativity to surprise our customers.

Personalized service

In all research projects, the customer service is carried out by NOGAR directors.

Processes Quality

All projects are developed with the utmost rigor of quality, from the planning to the results delivery.

Insights

We are proud to turn information into marketing insights for our customers.

Competitive costs

As our structure is deliberately lean, our costs are very competitive. We know how to optimize your budget.

Planning

We give special attention to the planning of the project, setting the best methodologies and a more efficient data collection, everything in order to offer a set of insights that our costumers wish for their decision making.

WHAT WE DO

EXPLORE

WE GET BRANDS THAT ARE CLOSE TO THE CONSUMER AND EVALUATE NEW MARKETS

We get brands that are close to the consumer and evaluate new markets

In recent years, the world has changed beyond belief. Digital technology has transformed the way consumers communicate, as well as the relationship with brands.

In this unpredictable environment, brands need to keep their eyes always open and alert. Only through a deep approach and market vision along with our clients we can react effectively to prepare companies for changing their attitudes and behavior in face new market conditions and competitors strategies.

HOW WE CAN HELP

Consumer

Understanding the consumer experience is important for all companies. With this in mind, our team of consultants broadly and efficiently analyzes all the variables to interpret your wishes, needs, motivations and behaviors. We developed several types of research to understand the consumer:

Ethnographic studies
Customer satisfaction and loyalty
Habits & Attitudes

Competitive Intelligence

We develop Competitive Intelligence projects to meet various structures and characteristics of markets of interest of our customers.

Market sizing
Distribution channel
Competition products portfolio
Business policy

Geomarketing

Through specific georeferencing tools, we develop several types of studies to assist our customers in expanding their business.

Research for opening of points of sale
Sales force mapping
Identification of prospects
Geolocation of customers

Mistery Shopper

Understanding buying and selling related processes or commercial relationship is very important for companies. NOGAR develops research projects using the mysterious buyer technique.

Points of sale
Suppliers and sales channels
Competitors

Employees

We develop surveys to assess the satisfaction of employees with regard to company metrics that provide an accurate diagnosis of situations related to work environment in companies.

Organizational Climate Survey

DEVELOP

DEVELOPING AND TESTING NEW PRODUCTS END SERVICES

Why at least 40% of new products fail? Because the launching process on market has not changed. To keep pace with the rising expectations of consumers and compete with challenging and emerging brands, companies need a new approach. To creating products that meet the always increasing needs of your customers, you need an agile approach that facilitates the fast innovation and development.

HOW WE CAN HELP

Concept Test

Every new idea is important for a new product launch. For this reason it is often crucial to test their acceptance and viability before a decision.

Qualitative valuation:

Focus Group
In depth Interview

Product test

Before launching a new product on the market, it is recommended to test their receptiveness by the final consumer or end user. We have the most advanced research technologies for testing products and provide insights before decision making.

Central Location
Experimental kitchen

Packing test

The packaging of the product is the main gateway for consumers to learn about your brand and your product. Therefore, it is very important for the success of the product that they have the best packaging in the end consumer's point of view. For the packaging tests we use Online studies where we control the evaluation environment, providing the use of Web resources such as 360 degrees rotation, electronic questionnaire and more accurate qualification of the respondent.

Perception price

Set the price of a product or service is perhaps the most challenging task of marketing in enterprises.

What is the price that generates higher volume and low margin contribution?
What is the price that generates higher contribution margin and low volume?
What is the ideal price of the product to have contribution margin and sales volume?

We help our customers with powerful statistical modeling tools that provide insights suitable for any type of need.

DELIVER

DEVELOPING AND TESTING COMMUNICATIONS

Consumers receive thousands of marketing messages daily. Therefore, in this ocean of content, how can you create a powerful communication which cuts noise and gets the consumers’ attention?

The fragmentation of the media, the digital disruption and increased marketing agility means that the rules for the creation of an efficient communication have changed. This is our approach. We believe that the creative development needs to be driven by the consumer, in an agile and collaborative way.

HOW WE CAN HELP

Comunication Evaluation

The advertising investments of a company can be optimized by using specific research solutions for the evaluation of advertising campaigns.

Our evaluations are conducted through Online platforms where you can enjoy all internet multimedia tools.

Pre-test

We design evaluation before the campaign production, so it is possible to measure and evaluate the creative path or make adjustments to make the campaign more efficient.

Post-test

The post-test is developed after the propagation of the advertising campaign. Research generates insights about advertiser's communication adjustments for future campaigns.

Diagnosis

We tested campaigns launched in the past and assessed every communication aspect. The results provide insights for the advertiser to decide for adjustments and future adaptations in the campaign.

Digital Content Evaluation

The whole process of companies’ communication has changed. Communication channels multiplied and today the media plans already include several choices of vehicles directed to the Online environment.

We develop digital content assessments, assisting advertisers with Online communication strategic insights.

PROPRIETARY SOLUTIONS

FINANCIAL PANEL

RETAIL

Annual national survey with more than 6,000 people, which analyzes the relationship with financial institutions and behavior regarding the use of financial products.

COMPANIES

Annual national survey with more than 3,000 companies divided by size, which analyses the relationship with financial institutions and behavior regarding the use of financial products.

MOMS PANEL

Survey on habits and attitudes of mothers of children aged between 0-15 years old.

The survey assesses the behavior of purchases in various product categories and their relationship with brands.

Sample: 1.800 interviews

Coverage: 14 main capitals

Sample: 1.800 interviews

Coverage: 14 cities

TEENS PANEL

Survey on habits and attitudes of boys and girls aged between 11- 17 years old.

The survey assesses the behavior of purchases in various product categories and their relationship with brands.

Sample: 1.530 interviews

Coverage: 14 cities

INDUSTRIES

NOGAR provides research services to the main markets of the Brazilian economy, assisting companies in their major strategic decisions.

Main industies

Financial

Telecom

Auto

Food

Beverage

Retail

Pharma

Comunication

SERVICES

QUANTITATIVE SURVEYS

We are present throughout the country. With a team of strategic partners located in each region of Brazil, we guarantee a field collection that’s covers all 27 States capital and 5,770 cities.

All collection process is performed by a team made of trained interviewers, supervisors and field coordinators.

- Services: